You might think this was a sewing machine store, but it is not. This store (Allsaints) sells clothing for men and women. But the sewing machines attract a lot of attention. There are 105 in this window alone and around 200 all together in their windows. More than 90% of them are Singer machines and some are more than 100 years old. They say that almost everybody wants to know about the sewing machines and that brings in people who end up buying clothes. They also have a store in England.