Branding is risky. Pitching an event concept is brutal. For me I had a vision. Evolve. The idea mine, the artwork mine, the photos used on the keys are mine. This is a photo of a mixed media logo fail. Losing was NOT a failure at all. It encouraged me to think outside of the box, to explore what needs to be said; even if it's not what's popular or trending. The project was intense. My heart was full. And at the end of the day, this type of creation only makes me want to work harder.