This is the i-360 viewing platform in Brighton - a pod holding up to 200 people which rises up and down a 500-feet tower to give views of the surrounding area. But to be honest, I found the view from underneath more interesting. The reflective underside of the pod, here seen near the top of the power, acts like an old Victorian "camera obscura" gathering a circular image from the nearby town and country as pictured. I love the different perspective on everyday life it gives.