10th day of Ganapati festival ( Lord Ganesha's ) visarjan It is believed that Lord Ganesh bestows his presence on earth for all his devotees during this festival. It is the day when Ganesha was born. Ganesha is widely worshiped as the god of wisdom, prosperity and good fortune and traditionally invoked at the beginning of any new venture or at the start of travel. The festival, also known as Vinayaka Chaturthi ("festival of Ganesha") is observed in the Hindu calendar month of Bhaadrapada,