The Inuksut is used by Inuit people in Canada's Arctic for many purposes: navigational aids, family history markers, places of good hunting and fishing and many more. Southern Canada, intrigued by the human-like figures, have stolen the image for commercial purposes. This is not unlike calling your sports team "Redskins" or "Indians" and is an unfortunate (even if unintentional) insensitivity aimed at a First Nations people.