Mali Lošinj is a town and municipality in the Primorje-Gorski Kotar County, on the island of Lošinj, in western Croatia. The favorable climatic conditions, the construction of hotels and resorts, foresting and maintenance of beaches have led to an intensive development of tourism. The village is located in the most protected part of the Losinj bay. The town lies mostly on the eastern, sunny side of the island.