Asher Jay National Geographic Explorer and Creative Conservationist
This assignment sought to dispel the myth of the
wolf using science and storytelling. The Your Shot community responded by
sending compelling photographs that innovatively challenged public perception
about the wolf, evolving from an insidious perpetrator to an indispensable
The unique array of submissions made my job next
to impossible—there were so many I wanted to include, but we ran out of space.
I want to underscore the sheer ingenuity exhibited by the community; you used everything from lentils and pencil
shavings, to Lego
and coffee grinds to visualize the wolf and rebrand its public
image. The portraits of wolves that many of you submitted brought
forth individual personalities and physical attributes, from textures and
colors, to tones and patterns.
Wolves remain one of the American West’s most
controversial species. When we began this assignment, I mentioned that the
first step in restoring the wolf to its entire native range in North America
would be resuscitating its reputation. Hardly a week goes by without a
newspaper article describing conflicting issues about wolves, laying out a
complex concern in black-and-white. While media can distort our understanding,
it can also cast a spotlight on the unseen and unknown. The Your Shot community produced content that would address the latter. Science
was combined with conceptual storytelling to generate truly captivating
Together we have managed to tell stories through
a different lens, one that appreciates the wolf through the filter of science,
compassion, and observation. Thank you for helping the coalition—and
me—get the message out. Your incredible images will continue to have impact
through RMWP’s social media in the coming weeks, so follow them to see how your
images are changing public perception.
Individually we tell unique stories; collectively we change the narrative. Thank you!
National Geographic Explorer and Creative Conservationist
Asher Jay, is saving the world’s threatened wildlife—with creativity. Her cause-driven art, sculpture, design installations, films, and advocacy advertising campaigns bring attention to everything from the blood ivory trade to plastic pollution. Jay’s upcoming projects will tackle biodiversity loss due to wildlife trafficking and climate change. Tackling issue after issue, ...